The Massachusetts House Asian Caucus and the Asian Business Empowerment Council (ABEC) have launched the fifth annual #ShopAAPIMonth, a statewide campaign encouraging residents to support Asian American and Pacific Islander (AAPI) small businesses during AAPI Heritage Month.
The campaign began in 2021 as a grassroots response to rising anti-Asian sentiment during the COVID-19 pandemic. Now in its fifth year, #ShopAAPIMonth has evolved into a growing movement to promote economic visibility, cultural pride, and long-term investment in AAPI businesses across the Commonwealth.
“We are very proud of how many years we have been doing this challenge and excited by the growing momentum around participation,” said Representative Tackey Chan (D-Quincy), Chair of the House Asian Caucus. “We hope to build on this challenge and continue to spotlight the impact our AAPI businesses have on the Massachusetts economy.”
Legislators from Lowell’s delegation echoed the importance of representation, economic inclusion, and supporting AAPI entrepreneurs.
“AAPI Heritage Month is about recognizing the tremendous influence and vital contributions of Asian Americans and Pacific Islanders and the role AAPIs have played in shaping American history,” said Representative Vanna Howard (D-Lowell). “Please join us by visiting AAPI local businesses in your community, providing essential goods and services throughout our communities, and helping to amplify and empower AAPIs that are working to shape our region — the people, businesses, and neighborhoods that make us a vibrant and thriving community.”
AAPI business owners across the Commonwealth,” said Representative Tara Hong (D-Lowell). “In the face of challenges we all share, now is the time to show strength through unity – by supporting one another and building up our communities for a better future.”
Last year’s campaign generated strong community engagement, with over 8,500 estimated accounts reached across social platforms. Posts featuring AAPI entrepreneurs, local shops, and neighborhood events saw engagement rates over 40%—well above industry norms.
State leaders urge residents to take part by discovering or revisiting local AAPI-owned businesses and amplifying them online.
How to Participate:
• Visit: Support your favorite AAPI-owned business—or explore a new spot in your neighborhood.
• Tag: Post about your experience using #ShopAAPIMonth, tag the business you visited, and @abec_ma + @asiancaucusma.
• Be Seen: The Asian Caucus and ABEC will feature select stories all month long to spotlight the businesses powering our communities.
